We Launched! Now the Real Glow Begins.

Bloom and Glow is officially live, and just like that, I’m in the next phase of business ownership!

Launching a brand sounds like a single moment, a ta-da. But it turns out, it’s more like a long inhale followed by a series of deep exhales... and maybe a few startled GASPS in between.

There’s been a lot of learning. Like, a lot, a lot. (So much learning!)

The kind of lessons to remind me that even the best-laid plans will ask you to stay loose. Those things you thought would be simple (like choosing a website theme or figuring out shipping rates) come with rabbit holes. And that I might spend my Tuesday celebrating new sales, and then Wednesday questioning if I’m totally delusional.

This new way of life, this entrepreneur life, is wildly different from anything I’ve done before. It’s exciting, rewarding, deeply personal, and occasionally terrifying! I’ve had to rewire how I work. I’ve had to trust myself in new ways. And through all of it, I’ve been growing not just as a business owner, but as a woman.

I’ve met incredible people along the way, women and creatives who offered insight, encouragement, and game-changing tips that I didn’t even know to ask for. I’ve learned how to set up a Shopify store (and unbreak it when I inevitably broke it). I’m just now discovering the actual magic of Canva. And I’m getting ready to dive deep into marketing in order to find the customers who feel like kindred spirits and want to support this little vision that’s bigger than jewelry! Yay!

Because at the HEART of Bloom and Glow is a purpose: to help women celebrate themselves. Their milestones. Their detours. Their glow-ups. Their moments of quiet courage.

I’m not here to sell sparkle just for sparkle’s sake! I’m here to be part of a movement that honors the beauty and power that comes from self-love, from putting yourself first, from making meaning out of fashion and adornment.

So yeah. We launched. And now... we BLOOM!

Thanks for being here. Truly. This community, this journey - it means the world.

With love and glow,
 Ash